Promoting positive bystander action to address violence against women has been a consistent focus area for Breakthrough. From our Bell Bajao campaign which encouraged people to intervene in cases of domestic violence by taking simple actions like ringing the bell to our most recent Ignore No More and Dakhal Do campaigns, bystander action has been at the centre of our work.

We realized that, for us to be able to achieve this goal, it is essential that we better understand the factors which motivate bystanders to intervene or prevents them from doing so, especially in the context of violence against women. The lack of existing literature on the issue, especially in the Indian context, further confirmed our rationale for undertaking the study…

Breakthrough. (2021). Decoding bystander behaviour: Actions to address violence against women.